This is an example of Accounting & Finance 101: when a startup company needs to raise capital they go to Wall Street and have an Initial Public Offering (IPO). They offer shares of ownership in the company at a certain price (let's say $10.00 per share to make the math easy). They raise $1,000,000, which would be 100,000 shares of ownership in the company. After that, the startup company doesn't make anything if their share price increases (say to $20.00 per share); that profit goes to the person who bought the shares at $10.00.
Now that the Accounting & Finance 101 lesson is over, my take is this is just another example of greed and "profit at any price" thinking. This relates to the article I wrote previously call "If you had all the money in the world".