by Bryan Neva and Allen Laudenslager
The whole point of The Twinking Diet was to show that only the number of calories counted in weight loss (calories in minus calories out). If you have a caloric deficit (regardless of what you eat), you'll lose weight and vice versa. In much the same way in business, only the margin counts in profitability (revenue in minus expenses out). If you have a revenue deficit, you'll lose money and vice versa.